Booking Idea: Host a RESTAURANT Party!

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Have you ever done a RESTAURANT Party??

This is so much fun and so easy to do!

I recently went to one held by another direct sales company (at an Applebees Restaurant) and was SHOCKED at how well it was going for her!

I am a people-person, so I started conversations with the other guests there and they were talking about what a great idea this restaurant party was because there was no “sales pitch” and they could come and go as they pleased, and could eat dinner or get drinks if they wanted to! How awesome is that??

This consultant basically had 2 parties going on at the same time, with 2 different hostesses.

She didn’t even have it in a back room or anything, her party was at 4 tables near the back of the restaurant, but still in the dining room. One table in the middle had a simple product display. So what do the hostesses love about it? Well, you know me, I totally asked them! They said they loved being able to host it somewhere NOT at their home, where they didn’t have to clean or cook, or kick out the hubby and kids for the night! It more like a Girls Night Out where people stop by during a 2-3 hour time frame. This restaurant offered 1/2 price appetizers during a certain time period, so the hostesses each ordered a few for their individual tables.  When the guests came in they sat down for a bit with their hostess, had some appetizers, maybe got themselves a drink, checked out the product display, grabbed a catalog, asked questions, placed product orders and left (or hung out)! Fast and simple! In fact, it turns out that most of them were actually on their way home from work, so they just stopped by on their way.

Top 5 reasons to host parties at a restaurant:

1. Free or cheap venue (especially if you hold it in the regular dining room)
2. Open house style, people come and go as they please!
3. Food — potential 1/2 price appetizers, drinks and hostess can buy or guests can buy themselves
4. Super easy for the hostess — no cooking, cleaning or kicking out family
5. Perfect “girls night” feel

This is a great out-of-the-box booking idea, something different.

What have you go to lose? Choose your favorite restaurant, I am thinking a local Mexican place margarita specials is gonna be my go-to place! Who wouldn’t want to come to that?? 😉 Why not start by just hosting your own party at the restaurant? In fact, maybe you book one every month during the first week of the month to share new products, specials, etc and invite your entire customer group and friend/acquaintance circle to your local Girls Night Out event.

Don’t forget to join DIRECTLY SOCIAL on Facebook for more tips and tricks!

Melissa Fietsam @DirectlySocial

Do You Have Business Insurance?

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So … you know how I have mentioned my business BFF, Melanie Moore, a few times here on the blog? Well, she has been after me to blog about this topic for a long time because she believes it is a resource that every direct seller needs, whether you have been in the business 10 days or 10 years. I will be honest, I kept pushing back on her about writing about this because it is totally out of my norm for this blog, it is something I am not an expert in, and truthfully it is a little depressing talking about insurance and accidents … but here comes a #truthbomb – “sometimes bad stuff happens to good people”! I want nothing more than to share an awesome resource that could help you should any of that bad stuff happen to you, something that will protect the well-being of your family & your personal family finances!

So here we are, I am going to do it!
We are going to talk about getting BUSINESS INSURANCE for your direct sales business!
YES, such a thing does exist!
YES, you can get it quickly and easily!
YES, you need it!

Why You Need Business Insurance:

Times have changed, my friends, and if you do not have insurance coverage for your business, you should! You are entering people’s private homes, what if you knock over the Hostess’s prize possession with your bag? Or you are carrying-pulling-dragging products, tables, garment racks, and shelving units into vendor events, what if you take out another vendor’s table or worse, hit a child with one of your poles as you blindly walk in carrying more than you should because you are trying to minimize your trips in and out to the car? And with the Spring vendor event season upon us, I have noticed more and more venues requiring “proof of insurance” in order to participate. Do you have proof of insurance for your business? Most home owner’s policies DO NOT cover your business.

I know, I get it, “but that would never happen to me”. But that’s just it, it DOES happen to people like us every day. You need to think proactively for your business and be prepared for the “what if”, just like you do for your home, your health and your cars. Insurance exists to cover the unknown and the accidents.


Getting Quotes:

I am sure you can connect with your own local insurance provider and get quotes, but I went with an insurance company that was referred to me. Just so you know, I do not get any kick backs for this, I just want to provide you with information and a valuable resource that I have found to get you & your family protected!

This insurance company specifically caters to direct sellers and understands our language, that is what I like about them. For only $75 a year, you get $2 million in general liability insurance for your business (including property and bodily injury), plus $3,000 for property coverage (including products and samples). I have looked into other options and for me, this is the best deal.


Printable Insurance Certificates for Events:

But here is what I love the most about this company, the printable event insurance certificates! I can download and print them myself anytime I need to provide them for an event (I just bring it with me to each event). Other companies require you to request a certificate and then you wait until they send it, some charge you extra to print a certificate, but with this company, I can just go print it on my own whenever I need it. They have been a Direct Sales Association Supplier for 27 years, which is quite impressive. And I know that they offer health insurance for Independent Contractors too, but I have not looked into that yet myself, you can check it out on their website.

When you apply for coverage from them, you will have to choose your company from the dropdown menu, they cover A LOT of companies, but not every company out there. A quote from their FAQ page says, “Because we must look at the nature of the product being sold, we must qualify all direct selling companies. When you enroll you need to select from the approved list of companies the one you represent. If your company does not show up on our list then our insurance carrier has not approved issuing a policy to cover your activities on their behalf. We cannot write policies unless your company is on the approved list of companies. Remember coverage will only be for you as a sale representative for the company you register for as an authorized representative.”


Do Your Own Research:

I invite you to check out getting insurance specifically for your business, the truth is …. when you are working with tons of people, taking credits cards and cash, carrying things in and out of locations … you just never know what is going to happen. I am not claiming to know everything about everything when it comes to business insurance, but I can tell you for certain that for $75 a year, it gives me enormous peace of mind that my family is protected from loss. You will need to do your own due diligence and research what is best for your family.

Here is the company we are referring to in this article:




January Booking Ideas for Direct Sales Consultants

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January Booking Ideas to keep your calendar full!

We’re doing a training in our Elite group right now of 25 ideas to book your January solid. But I wanted to share a little piece of that training with all of you!

We all know January is the dreaded “J” month, but it doesn’t have to be! See the 5 ideas below to get you started on booking your January like a BOSS!

If you would like to learn more about the Elite group and get the full training:


We also just released a FREE PRINTABLE in our FREE Facebook group to help plan your January.

To get access to that FREE PRINTABLE…



Click on this link to get your free printable once you’re added to the group!

IDEA #1:


IDEA #2:


Basically, create a competition between hostesses. Set the goal SMALL. Here’s an example post:

I’m looking for FIVE ladies to join a special event called BATTLE OF THE HOSTESSES!

  1. Earn FREE and HALF PRICE items
  2. Have a TON of FUN
  3. And have a friendly competition with the other hosts!
  4. Whoever wins…gets the GRAND PRIZE
  5. But everyone gets FREE and HALF PRICE items!

Post “ME!” below if you would love some more details!



Watch this quick video and tell me what YOU think you could create within this party?

What will you need to prep?

What can you do within the event?

How can you follow up AFTER the event?

Let’s KNOCK OUT some ideas…see what I did there?! TEEHEE

IDEA #4:


What’s an online auction you say?

You take all the product you have lying around and sell it at a discounted price, and use it to enter one big order yourself. You get rid of old product and you buy current product.

Do you have a new catalog coming out? What product is in that catalog that won’t be returning in the NEW catalog? SELL IT!

Do you have product that you’ve gotten as incentives and discounted customer specials? SELL IT!

How do you sell it?

Take individual pictures of each product, tell your customers you’re posting the album at a certain date and time. Start the bidding at $2. Tell them they can only bid in $2 increments. And they can’t go over the retail value of the product.

How does this help you?

You turn around and buy product to help your business. Things you can model, do videos on, and product that WILL be in the new catalog.

Can you BOOK parties from this too?

I’m SO GLAD YOU ASKED! YES! Cause when someone wins a product, you say… “Okay Sally! You won! It’s $25 or…you can host an online party in January and get it for FREE if you hit $200 in sales!” What do you think?!” Show them the customer specials and let them chew on that for a second.

And you say…but I’m giving it away for FREE?! But…you aren’t using it, it’s not making you any money, it’s not getting you a booking…so it’s essentially worthless sitting in your closet. USE IT!

IDEA #5:


This is so much fun! Check out this video and then post the answers to the questions in the video below!

It’s crucial to your business to be planning ahead. There’s so much happening at any given time, that you will miss things if they’re not written down and planned out!

Happy Planning ladies!

Melissa Fietsam


New Team Booking Blitz

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So I had this theory I wanted to debunk.

Booking blitz

In Direct Sales, we usually don’t give out customer specials ahead of time. We’re afraid that people:

  1. Won’t book a party for the current month
  2. Will cancel their party because they like the next customer special better

Well, we have 2 great customer specials in June and July. The hardest months of the year to book. So I wanted to try doing a TEAM event on Facebook and book the fire out of BOTH months. And guess what? IT WORKED!

In a Nutshell:

  • We pretty much posted every day for a week leading up to the event, to push people INTO the event.
  • We offered $200 in Giveaways for the event and called it a SUMMER REVEAL. (Another director, Dee Hathaway pitched in half the prizes)
  • It was a 10 minute event. Just 4 posts.
  • And then I went LIVE at the end to let them know who won.

What made it successful?

  • We went LIVE in our groups 30 minutes before the event and pushed them all into the event (our #’s went up tremendously when we all did this at the same time).
  • We gave the prizes after the event…a 30 minute timeframe to come back and do. Why? Because we went to our customer groups AGAIN and said you still have 30 minutes to be entered. Go check it out, here’s the link!
  • We pushed daily for this event before it started.

So how did I do it?


This was the only post in the event for a week

Alright ladies! Welcome to our SUMMER REVEAL!!

We’re giving away TWO HUNDRED dollars in prizes and guess what? All you have to do is answer the questions in each of the posts! For every comment, you’ll be entered in to win one of the prizes! The more you engage, the more FUN we have and the more TICKETS you get!

We are going to have a 10-minute event, meet us back here on Thursday. We’re going to show you the customer and hostess specials for JUNE and JULY! And you might even get to see a new product and some new patterns out of this sweet deal!

So for your first ticket…

  1. TAG your consultant
  2. And tell us where you’re from




HOSTESS SPECIAL: When you host a $400 Party, get the Summer Getaway Bundle for $35!

**Summer Getaway Bundle: Getaway Tote, All About the Benjamins, and Cool Cinch Thermal**

CUSTOMER SPECIAL: Spend $35 and get one of these 50% off!

$7.50: Cool Clip Thermal Pouch

$9: Go-To Thermal

$12.50: Going Places Thermal

$15 Around the Clock Thermal

$9: Thermal Tote

$12.50: Lunch Break Thermal

$24: Tote-Ally Thermal

$30: Perfect Party Set

$17.50: Picnic Thermal Tote

$25: Fresh Market Thermal

$14: Cool Cinch Thermal

Also, we are offering a June Special Exclusive! The Tote-Ally Thermal in Starfish Splash and the Picnic Thermal in Fun Flops!

What is YOUR favorite out of the June specials?!




Sweet Sprinkles, and the Get the Scoop Bowl Set.

**Sweet Sprinkles is available in the Large Utility Tote, Double Duty Caddy and Oh Snap Bin**

Customer Special: Spend $35, and choose up to TWO of the following items (YES!! TWO!!!):

  1. Mini Zipper Pouch $5
  2. Oh Snap Bin $5
  3. Double Duty Caddy $10
  4. Swap It Pocket $10
  5. Get the Scoop Bowl Set $15

Hostess Special: $35, PLUS a FREE Style Setter**

What are YOU most excited about on the July specials?!



If you would like to book your OWN June or July Facebook party, click on the graphic for the month you want and TAG YOUR CONSULTANT! She will get you set up with a hostess packet ASAP and guess what…we have TWO chances to earn prizes tonight! You ready to see?!

BOOK YOUR june  Copy of BOOK YOUR july


We’re not done with PRIZES! If you booked your own Facebook or catalog show…we have set prizes in these bags…
If you booked for June or July…you get to PICK A BAG! Tag your consultant with the bag you choose and she will let you know what you won!
I’ll be back in 10 minutes to announce the winners of tonight’s drawing!!
Did you have FUN TONIGHT?!
We can’t wait to party with you soon!!


I truly hope our team can help some other teams fill their calendars and make some new connections!!

Happy FRIDAY ladies!

Melissa Fietsam


horizontal logo with name

Booking some Thirty-One parties today!

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Here is one of the most successful things I do in my business.

Google surveys. They’re incredible for engagement and sucking information out of people.

WHY do they work?

Well, my theory is this. We, as women and human beings…cannot…NOT click on a  link. It’s like a dare. And if we don’t, we might be missing out on something. And then once they click on the link, well…there’s more information as you scroll…so you have to keep scrolling…and before you know it…dammit! You’ve filled out the entire survey! HAHA! That is what I picture in my head. Don’t stay in there too long, it’s a jungle!

So check out this video on how I used a Google survey to:

  1. get some more parties on the books
  2. create a giveaway for them to fill it out
  3. drop some HOTM
  4. and…drop some recruiting seeds while I’m at it. 

Watch for my next post, cause I’m going to walk you through “how to make that AWESOME Google Survey Melissa just made;)”

Melissa Fietsam, Ind. Executive Director at Thirty-One Gifts

#31 #31bag #31bags #thirtyone #thirytonegifts #bookparties #directsales

Use Email Templates for Your Thirty-One Business

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You know when someone messages you and asks you for more information on booking a party?

And you’re right in the middle of a manicure, or soccer practice, or waiting in line at Walmart (you’re gonna be there awhile). Well…here’s a way for you to copy and paste a message to WOW your customers and seal the deal!

Check out this quick video:

So WHY would you want to create email drafts and templates for your Thirty-One business?

You’re going to look like a professional:

When you email your customer back in a SHORT amount of time, with this AMAZING and informative email…they’re gonna be like…”Man, this lady is good”. And that’s exactly what you want. To look like the BOSS you are.

You’re not going to FORGET:

How many times have you been at the grocery store and gotten a message. And you’re like…”crap. I’ll answer that when I get home”. 2 days later…you realize you forgot. Your moment to look and act like a professional is GONE.

You’re going to save yourself TIME:

How much time does it take for you to create the same daggone information to send each time? Too much time. It’s stressful, you’re in a hurry, and it’s a PAIN. Now when you copy and paste this message for the first time (and every time after), you’re gonna be like…”yeah, i know I’m the boss.”

You’re not going to leave important information out:

How many times are you in a hurry to send something and you forget to put something in there? Like a file, or the link to your website, or the customer special? And then you have to email them back. Or…you just say “screw it”. And don’t send it at all. Don’t be that guy!

So…there ya go! Secrets of success. Create your templates. Take your time. Check your spelling. Add links. Add pictures. Make it GREAT. But SIMPLE.

And your Thirty-One business will thank you. And so will your customers!

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

#31 #31bag #31bags #thirtyone #recruiting #booking #followup #customerservice #directsales #marykay #avon #posh #jamberry #pamperedchef

Thirty-One Booking Idea for June

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Posted in my customer group.

This is something I’m doing to:

  1. increase my sales in June.
  2. gain some hostesses
  3. get in touch with some old hostesses
  4. try something fun and out of the box:)


I have no idea what I’m doing except a group party. LOL!
I’m going to send this in my newsletter to my customers too. And maybe text some past hostesses!!
***Just think. If you NAIL THIS>>>> that’s over $800 in SALES!!


Find a Thirty-One consultant

Who remembers 4 Square?!!
I’ve got something special for YOU! This is going to be SO easy and SO MUCH FUN!

I’m looking for FOUR people in JUNE who want to earn:
1. $25 in FREE PRODUCT
**if there’s a summer bag you’ve been eye balling…this is your chance to have some fun and GET IT at a BIG discount!

You guys will be added to one BIG Facebook party and add your friends…no more than 20 people each! And I will take care of everything else!
You will:
1. get a special 4 square hostess packet in the mail
2. we will have extra special prizes for an extra special event
3. And you’ll all be added to the GREAT BIG GIVEAWAY in JUNE (with extra tickets for YOU)!
This will start June 1st and last 4 days!! ALL ONLINE! PARTY IN YOUR PJs with your favorite Thirty-One consultant!!

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

#31 #31bag #31bags #thirtyone #thirtyonegifts #bookingidea #directsales #findathirtyoneconsultant

Easy Thirty-One Booking Idea for May!

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Just posted a LIVE video on my customer Facebook page called


And already booked one party in less than 20 minutes!

It’s summer time. People need simple, easy, and FUN ways to host a party on the go!

Check this out!

And here’s a picture you can use to follow up with another post tomorrow!

Download form here: May Bundles


Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

#31 #31bag #31bags #thirtyone #thirtyonegifts #thirtyonebags #party #fun #booking #increasesales #directsales

FUN Thirty-One Booking Tool!

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So this is just a FUN way to get some parties booked in a very focused manner.

I’m going to show you how after you watch this quick video:

So, you’re going to want to go back through past hostesses. These are people who have booked BEFORE. And haven’t booked in a long time!

Go back one year and start working backwards.

Put a flier in the bottle and some kind of FUN. Whether it’s sand and shells, confetti, smarties candy, get creative and FUN with this!

Slap a label right on the bottle and the most important thing is FOLLOW UP! Make sure you’re following up with these people one week after you mail them.

I also used a cute little strip of fabric tape form the Dollar Tree to seal the bottom and wrote “open here” on it with a Sharpie marker! Dollar Tree also has sand and sea shells!

This cost me $2.45 to mail.


On the first piece of paper you’ll want to have:

  1. a “S.O.S.-I miss you” letter!
  2. Here’s what’s coming in May…and show customer and hostess specials

Here’s mine:


On the second piece of paper:

  1. have a mystery hostess gift coupon that is ONLY good in May (or the following month)
  2. make SURE you put a message like “Book a party for next month and get this Mystery Gift that is ONLY good in May!”
  3. Also add…TEXT ME “i’m ready to book a party” and I’ll get your easy peezy party to go packet on it’s way TODAY (and list your phone #)

Here’s mine:


And there you go. Put a smile on someone’s face with some FUN happy mail and get some parties on the books for this summer. People are busy…but sometimes busy is GOOD. So really focus on those catalog parties for the summer months when people are all over the place. Really focus on people getting their summer bags for FREE. Everyone needs some good bags for summer…why not help them get them FREE!

Here is a link to buy these online, hhoever they’re nowhere near as CHEAP than if you go to the store and use a coupon!!:

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts


#31 #31bag #31bags #thirtyone #thirtyonegifts #increasebookings #funbookingtool #directsales

Consistency in Sales: Part 3 for Your Thirty-One Business

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This is Part 3 of how to gain CONSISTENT sales in your Thirty-One business. The third part is BINGO!

Watch this video and then find all the instructions below to host your own Thirty-One BINGO:

Now you can find all the STEPS to host a Thirty-One BINGO Event right here:

So here’s the main setup of the event:

7:00pm-7:30pm: individual party presentations at each table (if there are multiple consultants. If not, you’re presenting for the whole crowd)

7:30pm-8:00pm: EAT and ORDER

8:00pm-9:00pm: everyone plays BINGO together

Where do you hold the event:


K of C Halls

Eagles Hall

Coffee Shops

Church Gym

School Gym

Your House

Hotels have conference rooms

YMCA’s have party rooms

Sometimes Gyms have rooms to rent

Post on Facebook looking for a hall to rent…people will HELP YOU!

Don’t let the venue be your excuse. If you really want to find a place…you will. And when you tell them you’re going to rent it every month…they’ll be more willing to listen. Also, don’t tell the it’s for a BINGO. Tell them it’s for a Thirty-One party. You’re not actually hosting a bingo because you’re not charging for ANYTHING. It is just a party!

How do you cover the cost of the venue:

If you’re doing this alone…the cost is all on you.

If you hold this with other consultants, each consultant pays $10 to rent their party space/table

Do you charge people to come:

NO! Make this a FREE event. They get one card just for coming. In Ohio, we cannot play BINGO or charge for cards without a gambling license.

All cards are FREE

Attendance is FREE

They get 1 card for every $10 they spend

They get 2 cards for bringing a friend

They get 2 cards for bringing a snack to share with their table

They get 4 cards for booking their own show

They get 6 cards for joining your team

They get 2 cards for bringing an outside order from a friend with them

**It doesn’t matter HOW MANY cards you give away…there’s only one winner per round. 

I also like to tie it to my charity push. If they bring a gently used bag to donate they get 2 cards

What supplies do you need:


You can order here:


Here’s your link to order yours:

There are also BINGO Apps on your phone that you can use if you want to eliminate this fee. However, if you don’t have wifi or your phone dies…you’re in trouble. So i would definitely suggest a backup deck of cards at some point. I personally like the cards!


I use paper cards. I get about 1,000 cards for $10

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Here is a link to buy yours:


This is what they use to cover their #’s when they’re called

Yep. Beans. So flipping easy it’s not even funny. You don’t want them using stampers because they reuse the same cards each round.

1 (2)


you use these to put the beans in and set on the tables.

1 (2)

What do I give for prizes:

If it is JUST YOU:

key fobs

oh snap bins

products you acquired for cheap

one bigger grand prize for one of the rounds, like an LUT or something you got pretty cheap

If it’s you and OTHER consultants:

Each consultant donates a $20 or more VALUE prize

You use these for the bingo rounds

**it is more cost effective to do this with other consultants

**collect basket upfront in case they don’t show up, you still have basket

**make sure everyone knows prize and $ 10 fee are non refundable


There you go! NOW GO DO IT!!

Melissa Fietsam, Ind. Senior Executive Director at Thirty-One Gifts

#31 #31bag #31bags #thirtyone #thirtyonegifts #BINGO #bingo #bingoparty #directsales #themeparties