I’m going to teach you how to come up with 40 ideas for marketing videos in 4 minutes. For real…

Check out this quick video to see the 4 pillars that will get you 40 videos in no time flat.

So you have 4 umbrellas to think about:

Product
Industry
Services
Problems

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Product:

This is your actual Top 10 products. Figure out what your top sellers are and then pimp those suckers out! How hard would it be for you to make a list right now of your top 10 products? And then create 10 two minute videos talking about them? Not that hard, hunh?

Industry:

Now let’s talk about your industry as a whole. You know the best way to find really great articles and topics about your own industry?

Google
Magazines
Blogs

BAM! You now have like nine thousand ideas. You’re welcome.

And let me give you a hint. It has NOTHING to do with what you sell. If you sell jewelry, you need to be the industry expert. So…how to pack jewelry, how to store jewelry, how clean jewelry, how to repair jewelry, how to identify different types of jewelry, how to layer jewelry, mixing jewelry, hostory of jewelry…I could go on all day. But Google’s gotcha.

Services:

Now let’s teach people what you do. Think of all the things you offer:

hands on customer service with small business
what are your shipping times
what are the different ways you can pay
when is the best time to get discounts
where do you find the deals
how can they join your team

This should be pretty easy. It’s all about you and what you do on a daily basis. The ins and outs of the business. Believe it or not, people would rather watch a 2 minute video on this by searching for it, than actually asking someone. So why not DO IT and let them search and find YOU.

Problems:

Now we want to think about all the problems that arise with 1-our product and 2-our industry. Again, we’re the expert. So let’s cover all the bases. Write the TOP 10 problems and then make SOLUTION videos for those problems in your industry. Watch the video above for some really great examples!