I love Halloween! It’s one of my favorite times of the year. So here’s 5 ideas to rock some super spooky sales in October for your small business.
Halloween Coloring Contest
How about a Halloween coloring contest to show some spooky spirit in your:
- customer groups
- Facebook pages
- vendor events
- parties
LINK TO HALLOWEEN COLORING PAGES: CLICK HERE
Candy Guessing Game
Take a $1 jar, some Halloween ribbon, and fill it with candy corns or other Halloween candy. Have everyone fill out a JOTFORM door prize slip and submit their best guess for how many pieces of candy are in the jar.
example door prize slip from jotform
You get email addresses and they win a prize:) Win Win for everyone, great to start doing at your parties for October!!
And super cheap, all at the dollar store

Halloween Costume Contest
These are so fun! Your customers are already posting pictures of their wee ones all dressed up. Why not get them posting on your page. So set up a contest a few days before Halloween and have it run til the day after. The comment/picture with the most likes wins.
Make sure you do this on your BUSINESS PAGE so it’s public and shareable. We want them sharing with their friends to get the most likes.
Do a random product giveaway for the winner. Make it good so they SHARE.
BOO Bucks
You can hand out Boo Bucks for everything under the sun. What are boo bucks? Just little coupons with your business information on them. You could make something in Canva and print some postcards to mail easily or simply print some coupons 3 to a page and mail in an envelope.
You could give $5 off a $25 order in November or any slew of things you’d like. The possibilities are endless.
What would you give Boo Bucks away for? Everything…it’s an excuse to spread your business, mail some marketing materials, and start some conversations with your customers.
Here’s some ideas:
- random commenting
- halloween costume contest
- coloring contest
- booking parties
- following you on a new social media platform
- sharing a post
Pumpkin Carving Party
I had so much fun doing these. So you set up a few tables at your house. Tell everyone to bring a pumpkin and their wee ones. And you supply the:
- drinks
- snacks
- pumpkin carving tools
You’re not really selling tot hem, you’re just setting up a booth they can see. What you’re doing here is providing a service to your customers, creating relationships, and marketing all at the same time. ANd you can get all those pumpkin carving tool kits and table covers at the Dollar Tree.
Even better if you can get a local church involved and use their gym!
Do you have anymore fun ideas for October?
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