So here is a new twist to an old trick on our “fish bowl” marketing from a very good friend of mine, Melanie Moore, Networking Strategist (find more information about Melanie Moore below). We call them Fish Bowls because that is originally what we used for people to drop slips or business cards into.
What is a Fish Bowl?
This is just a “basket”, of any kind, that you can leave at local businesses to gain contact information from their customers.
Here is a 3 minute video you can watch that I made for my team…all about how to set up your own “fish bowls” or business baskets at local businesses.
WHY would you do this?
#1:
You are making connections with the employees. I walk in, ask to speak to the manager, and ask if I can buy a gift certificate for their business and do a give a way. We talk, I leave my information and full catalog with them and the employees. CONNECTIONS. That’s 5 less people than I would have talked to about my business if I hadn’t stepped out of my comfort zone to do this, right?
#2:
You are making connections with potential customers you never would have been able to meet on your own. By leaving slips for them to fill out their contact information, you are opening the door to endless possibilities and new customers.
So, I always have to take things one step further. Why not keep a Large Utility Tote in your trunk full of these business baskets. Wouldn’t it be great if you were out running errands on a regular day, walked into a business, and thought…this would be a great place to leave a business basket. If you leave them in your trunk…you will be 10 times more likely to DO IT. Set yourself up for success! Have a marketing kit in your car. And girl…if you don’t have one, you need one! So call me and I’ll hook you up 🙂
If you would like to see the slips I made for these baskets, there is a print out available here:
https://www.facebook.com/groups/yourdirectsales/
If you would like to connect with one fabulous lady, whom I truly admire and look up to, Melanie Moore can be found here:
https://www.facebook.com/IgniteNetwork
Seriously, FISHBOWLS are the way to generate big leads outside of your family and friends! 🙂
What kind of return have you had on these? How many new contacts, how many orders, how many bookings?
Too many to count. I have had countless fundraisers, home shows, and catalog parties. Just did a home show last month that was from a contact on a fish bowl two years ago!